Path to Purchase in E-commerce: Identifying Phases and Maximising Value at Each Step
In this article, we delve into the concept of the "path to purchase" in e-commerce, a journey that consumers embark on before making a...
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Otso Laakkonen
Aug 14, 20235 min read
Online Purchasing Behaviour: Case Example Christmas Gifts
In the digital age, online shopping has dramatically reshaped purchasing behaviours. This article delves into the dynamic world of...
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