Path to Purchase in E-commerce: Identifying Phases and Maximising Value at Each Step
In this article, we delve into the concept of the "path to purchase" in e-commerce, a journey that consumers embark on before making a...
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Otso Laakkonen
- Aug 14
- 5 min
Online Purchasing Behaviour: Case Example Christmas Gifts
In the digital age, online shopping has dramatically reshaped purchasing behaviours. This article delves into the dynamic world of...
Varpu Laakkonen
- Feb 10
- 6 min
What are the 6 blog types and how AI determines the type that matches with keyword intent?
In this article, we will explore the 6 main types of blog posts and how Artificial Intelligence (AI) can help you choose the type that...
Varpu Laakkonen
- Jan 5
- 6 min
What are high intent keywords and how AI helps you to find them?
Research that analyzed 85 000 keywords found that 9.1% of the keywords have purchase decision intent. “High” intent keywords produce...
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