We foster deeper customer understanding for our clients
The name Maire honors the legacy of our grandmothers, two remarkable women who embodied kindness, integrity, and drive. From a local shop in North Karelia to a small business in Helsinki, entrepreneurship is deeply rooted in our family's DNA. While we were never explicitly pushed to build a business, an innovative spirit always guided our paths across design, technology, and business.
When the vision for Maire emerged, we united our complementary strengths across business strategy, product design, and deep technical execution. What began as a shared ambition evolved into something far more powerful: leveraging global demand data to transform product strategy for brands worldwide.
Today, Maire empowers businesses by benchmarking their client catalogs against global durable goods demand, pinpointing precisely which high-potential products to launch next.
Where are we now? Never static, always learning, and continuously building the future of intelligent catalog expansion.
The team
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Otso
CEO
Visionary builder. One of the entrepreneurs of the software automation company VALA Group, which was sold to stock listed Siili Solutions.
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Varpu
CPO
UI / UX wizard with international experience from the UK and China. She ran her own design business before starting Maire, and has worked with dozens of organisations, mostly within the tech industry.
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Terho
CTO
Terho has extensive international experience from the world's top growth companies such as Clarisights and Smartly, where one of his roles was Head of Customer Solutions Engineering.
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Justus
GTM Lead
A go-getter with a background at global leaders like Tesla and Mandatum. Justus brings a disciplined approach to B2B sales and relationship management.
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Juho
VP of Sales
Commercial superstar whose previous employments include IBM and Visma. All-time top performer at VALA Group proving that determination is the ultimate driver of success.
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Miika
Lead Engineer
A dynamic full-stack engineer who thrives on customer collaboration. With a passion for creating cutting-edge solutions, Miika brings technical expertise and a customer-centric approach to every project.
Our values
Foster a culture of good
We want to be a workplace where everyone feels inspired coming in, even though we probably won’t be as we’ll be working from a cottage somewhere. A workplace where we take collective responsibility of running the shop and all ideas are good ideas. Where our processes are transparent, agile and we make decisions based on doing good.
Innovation at the core
We aim to be the best in everything we do and always be the trendsetters. We will use intelligent technologies that are based on proven data and use that to improve our own processes as well as the lives of our customers. We never want to lose our enthusiasm and drive to learn new things while building a scalable business.
Customer success
At the core of our business model, we want to be the best partner we can for our customers. We want to work with them to enable them to achieve tangible, visible, sustainable and measurable long term results. We will listen, collaborate and leave no stone unturned in order to create the tools that deliver growth.
Data bank
