We foster deeper customer understanding for our clients
Let's begin with Maire, a name that honours the legacy of our grandmothers—two remarkable women who embodied kindness, fairness, and inspiration. From Maire and Veikko's shop in North Carelia to Maire and Lasse's small business in Töölö, Helsinki, entrepreneurship runs deep in our family. Despite never being pushed toward starting our own business, the spirit of innovation has always been within us. Otso's ventures ranged from underwater logging to software consultancy, Terho juggled side hustles whilst working in exciting startups, and Varpu pursued her dream of running a design business.
When Otso shared his idea of starting a business, we immediately joined forces, leveraging our combined skills in design, business, and technology. While the initial idea wasn't groundbreaking, Maire's strength lies in our diverse team and complementary skill sets. Varpu's artistic touch brought Otso's vision to life, while Terho's insight revealed the potential of integrating artificial intelligence. When Touko and Miika joined our team, our founding team was complete with more technical knowledge and customer success expertise.
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And where are we now?
Never complete, but always learning.
The team
Otso
CEO
A sales powerhouse. One of the entrepreneurs of the software automation company VALA Group, which was sold to stock listed Siili Solutions in 2018-2021 with a company evaluation of +20million euros.
Varpu
CDO
UI / UX wizard with international experience from the UK and China. She ran her own design business before starting Maire, and has worked with dozens of organisations, mostly within the tech industry.
Terho
CTO
Terho has extensive international experience from the world's top growth companies such as Clarisights and Smartly, where one of his roles was Head of Engineering in San Fransisco.
Touko
Lead Customer Success
Experienced sales professional with a proven track record of working in a competitive MarTech industry. A goal-oriented fellow who doesn't take himself too seriously. Likes to tackle problems with a tiny smirk on his face.
Miika
Lead Engineer
A dynamic full-stack engineer who thrives on customer collaboration. With a passion for creating cutting-edge solutions, Miika brings technical expertise and a customer-centric approach to every project.
Our values
Foster a culture of good
We want to be a workplace where everyone feels inspired coming in, even though we probably won’t be as we’ll be working from a cottage somewhere. A workplace where we take collective responsibility of running the shop and all ideas are good ideas. Where our processes are transparent, agile and we make decisions based on doing good.
Innovation at the core
We aim to be the best in everything we do and always be the trendsetters. We will use intelligent technologies that are based on proven data and use that to improve our own processes as well as the lives of our customers. We never want to lose our enthusiasm and drive to learn new things while building a scalable business.
Made for humans
We will create intuitive user paths that ensure that anyone can use our product regardless of what stage they are in their career or life. We will listen to the feedback of those who use our product. We want to create efficient and necessary ways of working where it is inevitable that they will keep coming back.
Customer success
At the core of our business model, we want to be the best partner we can for our customers. We want to work with them to enable them to achieve tangible, visible, sustainable and measurable long term results. We will listen, collaborate and leave no stone unturned in order to create the tools that deliver growth.
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