We help you analyse and predict relevant market demand beyond your current offering
Know what your customers want and answer to their real need
Discover
Discover key market insights to understand what your customers want, stay ahead of trends, and make informed decisions that guide your success.
Analyse
Explore category analysis to gain a comprehensive view of your current market conditions and better understand the broader context.
Understand
Visual data allows for quick and intuitive interpretation of complex information, making it easier to identify patterns, trends, and insights.
Predict
Predict the future using real-time online search demand data that covers all categories and products. Plan your offering more accurately and sustainably.
Turn category online demand into on-demand offering with demand forecasting
Case example: UK Women's Jeans demand structure
Maire improves decision-making and identifies emerging trends for Finland's largest retailer SOK
"We needed a solution to help us better understand market demand, so we implemented Maire across our planning categories to enhance decision-making and stay ahead of emerging trends. By integrating Maire’s data into our planning tools, we enhance our forecasting accuracy."
Niko Pesonen, Vice President of Sales
Clients creating an unfair competitive edge with Maire
Identify category demand structure
Understanding the category demand structure and what customers want is crucial to be able to tailor your offering and meet market needs. By comparing different categories, you can identify which areas are thriving and uncover potential growth opportunities.
Case example: Women's Jeans subcategory demand structure
Detect fastest growing and declining categories
Detecting the fastest growing and declining categories helps identify which aspects of your offering are gaining traction and which are losing relevance. By closely monitoring these trends, you will ensure you stay aligned with market dynamics and consumer preferences.
Case example: Women's Jeans subcategory annual growth
Observe demand seasonality
Observing demand seasonality through search data allows you to identify patterns in consumer interest that fluctuate throughout the years. By analysing this data, you can anticipate peak times for certain products or services.
Case example: Capri Jeans category seasonality timeline
Track the demand of your complete offering in realtime
Grasping the demand structure within various categories and knowing customer preferences is essential for tailoring your offering to meet market needs. Analysing and comparing different categories helps identify thriving areas and reveal potential opportunities for growth.
Case example: UK Clothing Market demand structure
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