How Maire helped VALA?
"It is quite amazing what Maire is able to do. It does not only tell us what is the hot demand we should react on but it actually analyses the type of content resonating with our potential customers and then creates the content based on the analysis."
Toni Roschier, VALA Group, Head of Marketing
Customer was posting high quality content, however, they didn't have a detailed holistic view on what is the overall importance of strategic content marketing.
Understand the online behavior of their potential customers and create content that generates new leads
Maire helped Customer to build a step by step content strategy based on expected revenue per search term. And then actually implement it. Today the results are seen in the first page of Google and as increased flow of customer leads.
Understand the financial value of your online demand
Leveraging AI, we identify the estimated intent behind each search trend, categorizing them based on users' phase on the purchase path. We then refine the results by prioritizing them according to the potential revenue for your product or service.
Have we succeeded?
Gain a competitive
edge that lasts
Organic ranking is something that will keep creating meaningful traffic for years to come. Once you satisfy your potential customers search intent and have successfully reached a position in the search results, the ranking persists. The average age of a number one result on Google is 950 days.
Have we succeeded?
What does Maire do?
Market and Trend Analysis
Maire revolutionizes market analysis by meticulously collecting search data from your competitors, your own domain, and the industry as a whole. Our cutting-edge AI technology intelligently categorizes search queries according to their trend score and estimated stage in the customer's purchase journey.
Search Intent Analysis
Once you have chosen the search term of interest, Maire further analyses the query and the real intent behind it and then recommends the most effective content type for satisfying the question your potential customer is asking.
After analyzing the market and uncovering the true intent behind the selected query, Maire assists in fulfilling the demand by crafting content tailored to the desired format, channel, and type, perfectly aligning with your potential customer's preferences.
STEP BY STEP
How it works?
Enter your information, such as the domains of your most prominent competitors and industry leading influencers. Maire will provide you with a list of potential queries your potential customers are using when they are searching for information on the internet
Choose the query of interest
Choose the search term you would like to further understand.
Quality content creation
Resolve your customers question by creating content that resonates with their search intent.